The actual world is full of discount clubs and discount websites, especially because the economy took a downturn an internet-based companies like Groupon emerged. In Europe though, there has been a cash back community growing since 2003 that has, until recently, been a 'dark horse' beyond mainland Europe. Aren't what is actually Lyoness? In line with the official Lyoness website FAQ section: [[http://www.youtube.com/watch?v=uGiKOG3gKjQ|home page]] - "Lyoness is an international sector spanning shopping community as well as a Loyalty Program for international retailers." Since sounds similar to lawyer speak, so now it is in clear language, from me: Lyoness is surely an global shopping community, offering cash back for the shoppers, and a unique loyalty program for retailers. Even simpler: Lyoness is really a shopping community that benefits everybody involved, both shoppers and retailers Lyoness rewards its shoppers in two ways. First of all with cash back, and secondly by rewarding them once they recommend Lyoness to others. The attraction for telling others is that you simply get a percentage of all of the shopping they ever do through Lyoness, and seeing as you can buy everything from Heinz Baked Beans and coke, to petrol (gas if you're reading in the USA), book holidays, or even search for a restaurant, that may add up. How do you shop with Lyoness: Lyoness Cashback Card Mobile Gift Cards (Mobile Cashback) Original Gift certificates Online Shopping Which are the advantages of Lyoness to retailers and merchants? 1) It brings more customers, those already from the Lyoness shopping community 2) It brings customer loyalty by providing Lyoness memberships 3) It can create a second income In addition to the shoppers as well as the retailers there exists a third group that advantages of Lyoness as "every purchase helps the kid and Family Foundation" so when of autumn 2012 Lyoness has launched the Greenfinity Foundation to guide education and implementation of climate protection projects worldwide Up to now there were 24 Child and Family Foundation projects worldwide, among the current ones is at Africa with Nelson Mandela. [[http://www.youtube.com/watch?v=uGiKOG3gKjQ|watch here]] - That's the reason with Lyoness you can save money, generate income and take action good. You may have noticed my little bit of name dropping there with Nelson Mandela. Hopefully that offers you an idea from the credibility of Lyoness, however you deserve more. Lyoness sought ISO 9001 certification from TUV Rheinland, and was passed. Now, like me, you will never had heard about TUV Rheinland before. The TUV Rheinland Group is a leading provider of technical services worldwide. What this means, amongst other things, is that they check the quality, and aprove parts for businesses like Porsche, Mercedes, NASA, Dell, other great tales. There remti is always to assure quality and safety. Additionally they look at accounting processes and purchases process - like that made available from Lyoness. TUV was Founded in 1872 and the Group currently employs 16.000 people in 500 locations in 65 countries. It generates annual revenues of euro 1.417 billion. TUV Rheinland mainly deal with components and parts for companies like Dell, Porsche, Mercedes and NASA, but they also take a look at systems like Lyoness to. If Nelson Mandela and TUV Rheinland is not enough endorsement, think about Harrods - the world's most prestigious store, or otherwise the UK's any way. Harrods has joined the Lyoness loyalty partner scheme, only after it's brand protection unit of 27 lawyers and accountants OK'd it! [[http://www.youtube.com/watch?v=uGiKOG3gKjQ|home page]] - There's ONE BIG WARNING I would give you about Lyoness though, and that's don't sign up with them via their site. This is because if you have any questions the support team always inform you to speak to your sponsor. If you don't have a sponsor, you might find. So why do Lyoness not need an effective help desk? Basically it's to help keep running costs as small as possible, to allow them to shell out for the members as much as possible. So Lyoness depends on its members fully educating sign ups as to how to operate the system, especially in countries where it's just developing such as the UK and USA.