Power Personal Branding

first impression - Probably the most powerful and easily available tools to market your company is personal branding. Actors and actresses learned sometime ago that publicity built to produce a certain image inside the public's mind would lead them to greater success inside the entertainment industry. Stars with highly recognized personal brands soon became commercial spokespeople for products and services. Companies quickly recognized that when the general public likes and admires anyone advocating a product, they may be prone to purchase the product.

Over the past several decades, savvy business people have formulated their particular celebrity status to assist ensure their companies' success. Colonel Sanders made Kentucky Fried Chicken a household name through TV advertisements, as did his protégé Dave Thomas of Wendy's Old fashioned Hamburgers. Lee Iacocca's sincerity boosted Chrysler's sales when little else could, and media darling Mr . trump is constantly on the draw investors and buyers to his various real estate ventures.

linkedin - In terms of our district, celebrate smart business sense for Birmingham's leaders to work with personal branding not just to inspire confidence in themselves, but in addition inside the organizations they represent. When we see or hear positive reasons for having leaders at charitable events, within the newspaper, or in the media, we have been more likely to support the reasons they support or choose the products and services their companies offer. Conversely, each time a leader features a negative brand, our take a look at the organizations they represent is negatively affected.

But you do not need to be a company leader to benefit from having a personal brand. A good brand can assist within the continuing development of your personal career or the company you lead. Irrespective of which team you are, your brand is done by way of a combination of the next:

• Reputation • Appearance • Personality • Expertise • Credentials

personal branding - Simply put, everything we do which is witnessed by others is a reflection of personal branding. Smart business leaders do not take chances using their personal brand. Instead, they take control, putting their utmost foot forward constantly. This means managing their personal and business reputation at networking events, gracefully sharing their achievements in media and spreading their good news online. Additionally, it means making sure their company offers quality products and/or services just because a company's performance is really a reflection on the leader and all sorts of employees.

Leaders must continuously build their personal brands as time passes. Being a garden that can take persistent sowing, your brand must be maintained and nurtured. Be true to yourself as well as your moral principles. When i have always said, “If you want to be admired, become an admirable person.”