User Tools
Power of Personal Branding
linkedin - Probably the most powerful and easily available tools to promote your enterprise is personal branding. Actors and actresses learned long ago that publicity designed to create a certain image in the public's mind would cause them to greater success in the entertainment industry. Stars with highly recognized personal brands soon became commercial spokespeople for services and products. Companies quickly recognized that when people likes and admires anyone advocating an item, they may be more prone to choose the product.
In the past several decades, savvy business people have created their own celebrity status to help ensure their companies' success. Colonel Sanders made Kentucky Fried Chicken a household name through TV advertisements, as did his protégé Dave Thomas of Wendy's Old Fashion Hamburgers. Lee Iacocca's sincerity boosted Chrysler's sales when very little else could, and media darling Donald Trump is constantly on the draw investors and buyers to his various real-estate ventures.
resume - With regards to our neighborhood, celebrate smart business sense for Birmingham's leaders to make use of personal branding not just in inspire confidence on their own, but in addition in the organizations they represent. Once we see or hear positive reasons for leaders at charitable events, inside the newspaper, or on tv, we're more likely to guide the causes they support or purchase the products and services their companies offer. Conversely, whenever a leader features a negative brand, our take a look at the organizations they represent is negatively affected.
But you will not need to be considered a company leader to profit from creating a personal brand. A positive brand can assist in the growth of your own personal career or even the company you lead. No matter which team you are, your brand is done via a mixture of the next:
• Reputation • Appearance • Personality • Expertise • Credentials
first impression - To put it simply, everything we do that is witnessed by others is a reflection of personal branding. Smart business leaders do not take chances with their personal brand. Instead, they take charge, putting their utmost foot forward all the time. What this means is managing their personal and business reputation at networking events, gracefully sharing their achievements in media and spreading their good news online. In addition, it means making sure their company offers quality products and/or services because a company's performance is really a reflection about the leader and all sorts of employees.
Leaders must continuously build their personal brands as time passes. Just like a garden that can take persistent sowing, your brand must continually be maintained and nurtured. Believe in yourself and your moral principles. When i have always said, “If you need to be admired, become an admirable person.”
